3 Small Business Marketing Tips

24 Sep

3 Small Business Marketing Tips

• David
• Tips
• Tags: brand marketing, business ideas, business marketing tips, internet marketing business, internet marketing for small business, internet marketing strategies, internet marketing tips, marketing a small business, marketing advice, marketing articles, marketing blog, marketing for small business, marketing help, marketing ideas for small business, marketing plans for small business, marketing strategy, marketing tips, marketing tips for small business, professional web design, small business ideas, small business internet marketing, small business marketing, small business marketing ideas, small business marketing solutions, small business marketing strategies, small business marketing strategy, small business marketing tip, small business marketing tips, small business sales tips, web design companies, web design company, web design firms, web design service, web site designers
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 Advertise To Sell

Don’t get caught up trying to be like the big guys.  Your business can’t afford to advertise like your larger competitor.  Create ad’s that sell, TODAY!  You can learn from them even ‘borrow’ ideas from them but don’t think you can play in there field.  A simple tip is to always include an offer in your ad.  Make it easy for your customer to respond to it and knock on your door.

 

Offer What They Will Buy

You may have a great product or service that is at the top of the pile.  Just remember there are customers to be had at the bottom or close by.  Don’t exclude these prospects with over selling or over pricing your product.  Have an option that you can sell for less, make a profit and attract new clients.

 

Capitalize On Premium Products

Just like some people won’t buy the top of the line others will.  Make sure you clearly differentiate your premium service or products.  Selling up will impact your margins greater then trying to land more orders.  Package for value and clearly show your prospects why you are the one to buy from.

 

Try Unusual Marketing Tricks

The saying what’s old is new again works well in marketing.  Often companies follow trends in marketing and by doing so become a ‘me too’ company.  Look back at some old methods to draw customers in.  Try using a postcard that recycles one of your current ad’s.  Push them to your website and follow them through the process by asking them to enter in a special offer code.  This will help track your ROI in your marketing strategy.

 

Get The Point

Too many advertisements pack every single thing in to them.  You’ve seen them, wordy, cluttered, ‘noisy’ just plain ugly.  After you create an ad re-write it 3 times and reduce copy, graphics by 5% each time and increase white space the same.  You will end up with a clearer message that is easy to ready.

 

Partner With Other Small Businesses

Almost every business service or product is bought in conjunction with another product or service.  Find what your customers are purchasing when they purchase from you.  If you join forces with another company both of you will benefit.  Increase your exposure, reduce your sales overhead and ultimately increase sales.

 

Get Your Customers Selling For You

Your customers already trust you and value your service and will do more for you then you realize.  All you have to do is ask.  Ask your customers for testimonials, referrals and where they think you should look.  Customers have an interesting insight to your business that is often overlooked.  They will more often point you in direction you never even thought of.  This is your blue ocean of sales.