26 Sep

4 Small Business Marketing Tips


Try Unusual Marketing Tricks

The saying what’s old is new again works well in marketing.  Often companies follow trends in marketing and by doing so become a ‘me too’ company.  Look back at some old methods to draw customers in.  Try using a postcard that recycles one of your current ad’s.  Push them to your website and follow them through the process by asking them to enter in a special offer code.  This will help track your ROI in your marketing strategy.


Get The Point

Too many advertisements pack every single thing in to them.  You’ve seen them, wordy, cluttered, ‘noisy’ just plain ugly.  After you create an ad re-write it 3 times and reduce copy, graphics by 5% each time and increase white space the same.  You will end up with a clearer message that is easy to ready.


Partner With Other Small Businesses

Almost every business service or product is bought in conjunction with another product or service. Find what your customers are purchasing when they purchase from you.  If you join forces with another company both of you will benefit.  Increase your exposure, reduce your sales overhead and ultimately increase sales.


Get Your Customers Selling For You

Your customers already trust you and value your service and will do more for you then you realize.  All you have to do is ask.  Ask your customers for testimonials, referrals and where they think you should look.  Customers have an interesting insight to your business that is often overlooked.  They will more often point you in direction you never even thought of.  This is your blue ocean of sales.

About the Author

David is a digital marketing expert with over 15 years experience in B2B and B2C marketing. David has developed a proven approach to building strong digital foundations for multi-national companies. He is well versed in website development, social media strategies, content marketing, and search engine optimization.

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