Author Archives: David

About David

David is a digital marketing expert with over 15 years experience in B2B and B2C marketing. David has developed a proven approach to building strong digital foundations for multi-national companies. He is well versed in website development, social media strategies, content marketing, and search engine optimization.
How to get the most from a social media template even if it’s free!
02 Oct

How to get the most from a social media template even if it’s free!

Planning your social media strategy seems to be the hottest topic out there in the marketing world.  Using a social media template can help build framework that gives you at the very least a reference point on where you started.  The key is often keeping that documentation up to date with current social media practices […]

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5 sales pitch strategies that fail
23 Aug

5 sales pitch strategies that fail

Are you struggling with your sales pitch and losing real opportunities?  Many sales people are in the same situation.  They keep trying the same thing over and over and never seem to make progress.  Remember what Einstein said about repeating the same thing over and expecting a different outcome, it’s called insanity. How to make […]

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What to look for in a website development company
03 May

What to look for in a website development company

Shopping for a website design company can be labor intensive and overwhelming.  Narrowing down your selection can be difficult slowing down the process of change.  With an ever increasing number of website development companies where would you start?  I’ve put together a short list of important areas to consider when evaluating and selecting the right website design […]

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Need new ideas for sale pitch; learn how to write with effective sales pitch examples
28 Mar

Need new ideas for sale pitch; learn how to write with effective sales pitch examples

Regardless of what business you’re in a sales pitch is critical to your success.  Every new encounter is the start of your sales pitch.  Having one, the right one, and knowing how to use it can be the difference between  winning or loosing an order. Where to find good sales pitch ideas? The best place to find a good […]

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Best sales pitch ideas for increasing sales leads
11 Mar

Best sales pitch ideas for increasing sales leads

How do you close more sales opportunities?  By having the best sales pitch! Sales pitch ideas must align with your business goals and your business.  Using generic sales pitches or template sales pitches often leads to poorer results.  The simple fact is that using someone else’s pitch only clouds your business.  The old expression if it looks like a duck […]

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How to develop a sales pitch for door frame forming salesmen
22 May

How to develop a sales pitch for door frame forming salesmen

Let’s take the example of a capital equipment manufacturer that manufacturers door frame forming equipment. This type of machine is large, expensive and critical to the success of the buyers business. The buying cycle is often months to years and takes many meetings to build trust in the rollformer manufacturer.

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Roll forming machine sales climb as US housing market forms new growth
02 May

Roll forming machine sales climb as US housing market forms new growth

In order to manufacture building materials such as steel roofing or simple corner beads suppliers need equipment. The tooling up of any factory manufacturing construction materials requires at least 6 months to 2 years. With such a long delivery schedule for roll forming machinery one can monitor their sales and with a level of confidence hedge against the growth of the housing market.

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Roll Forming Corporation releases new roll forming machine website
20 Apr

Roll Forming Corporation releases new roll forming machine website

When designing a machinery website such as those found in the roll forming machine industry it often begins with an internal view. The design firm typically follows the lead of the machine manufacturer and rarely veers from it. This is one of the most critical mistakes any company can make. A website for almost 100% of the B2B community serves one purpose, lead generation.

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Is selling used roll forming machine equipment profitable?
19 Apr

Is selling used roll forming machine equipment profitable?

The used machinery market is full of equipment today. Largely a result of a slumping economy companies who have closed their doors and sell roll forming machine and other equipment to pay off their debt.

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