The Secret Sales Pitch: An Overview of Subliminal Advertising

-A fascinating look at how media manipulates the mind; -A handbook for marketing, psychology, sociology, and related classes; -A “how to manual” for artists, advertisers, and business people interested in subliminal techniques. The Secret Sales Pitch argues that, since the 1950s, optical illusions have been secretly embedded in mass media in order to manipulate the public unconsciously. These subliminal images are extremely provocative, and involve nightmarish monsters as well as many forms of erotica. In addition, pictures with subliminal meanings understood only on an unconscious level have secretly aroused viewers’ innermost fears and fantasies. The author is an attorney who presents the evidence of subliminal advertising as though he were addressing a jury. Although the claims on the cover may initially seem outlandish, the case that is presented is credible and disturbing. The examples that are provided are startling, and intelligently correlated to studies gleaned from psychological journals. The history of subliminal persuasion, from Vance Packard to the present, is thoughtfully reviewed. N.F. Dixon, a respected psychologist and the author of a treatise on subliminal perception, has endorsed Bullock’s work and commented that his interpretations are “convincing and ingenious.” The back cover promises “You will never watch a commercial, make a sales presentation, or look in the mirror the same way again.” Even skeptical readers will not be disappointed.

• ISBN13: 9780974264004
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Rating: (out of 11 reviews)

List Price: $ 19.95
Price: $ 14.65

The Secret Sales Pitch: An Overview of Subliminal Advertising Reviews

Review by S. Ashley:

I’m a graphic designer, with a special interest in the power of subliminal advertising. Having recently compiled a written paper on this subject, Bullock’s ‘The Secret Sales Pitch’ was immensely helpful. Bullock has mananged to summarise complex theory into easy-to-read chapters, that would be perfect for those studying the subject or would be interested in learning about this facinating area.

Subliminal examples are clearly identified and supported with full colour images, making points easily recognisable to the reader. Bullock’s style of writing is accurate yet humorous at times, personalising his own experiences. He has also included possible experiments that the reader can test out for themselves. I did just that, and the results were incredibly revealing.

If you thought you understood the hidden arts of subliminal persuasion, this book is bound to teach you something new and will ultimately broaden your perceptions of advertising in today’s society. A must-have in anyone’s book collection.

Review by Harold McFarland:

Subliminal messages in advertising – many people claim they exist, most advertisers claim they do not. In “The Secret Sales Pitch” author August Bullock presents a strong case not only for the existence of subliminal influences in marketing but also for their effectiveness. Some of the examples in the book are very obvious once they are pointed out and there is no question that they exist, others seem to be a bit of a stretch. Prepare to be both surprised and at times appalled at the things advertisers put in their marketing pieces.

It is important to point out that some of the subliminal examples could also be an accident of light and photography. As an avid photographer myself I have had some photos end up with what would appear to be subliminal messages and images entirely by accident. Some of them were less of a stretch than some of the examples in this book. This is not to say that his examples are not created on purpose as part of a subliminal plan. Many of them are unquestionable created for this purpose. There is also no question that psychology plays a very important role in advertising. One thing that differentiates this book form similar ones is that Mr. Bullock not only examines the subliminal items hidden in the picture but also explains the psychology behind other parts of the advertising piece. “The Secret Sales Pitch” is a highly recommended read for anyone interested in marketing and the use of subliminal messages in advertising.

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Sales & Pitch Letters for Busy People: Time-Saving, Money-Making, Ready-to-Use Letters for Any Prospects

Sales and marketing is a fast-paced environment, and there is never enough time to write good letters–letters that will communicate, convince, and close. Sales & Pitch Letters for Busy People will help salespeople at every level save time and avoid having to produce sales and pitch letters from scratch.

Sales & Pitch Letters for Busy People is a handy, quick-reference guide that not only tells you how to write virtually any kind of sales pitch letter, but includes a wide range of samples that you can easily and quickly adapt and use right now.

This book includes concise, easy-to-use writing tips and resources that get attention–and results! Packed with solid writing advice and useful techniques, it also includes a CD-ROM that contains templates not only for all of the sample letters included in the text, but even more. This guide will cut the time you spend on writing sales, marketing, and pitch letters in half–and will help you get the results you want and need. Don’t worry about finding the “right” word or phrase, or even the “right” format of your sales correspondence–the work has been done for you.

Some example letters presented are:
* Sales letters offering special discounts
* Pitch letters introducing a new product or service
* Letters that request referrals
* Referral marketing campaigns
* Pitch letters to the media
* Cold call sales letters
* Marketing campaigns for service businesses
* E-mail pitch and sales letters
* Letters for selling more to existing customers

The letters can be copied, modified, and customized to fit your

Rating: (out of 1 reviews)

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Sales & Pitch Letters for Busy People: Time-Saving, Money-Making, Ready-to-Use Letters for Any Prospects Reviews

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Pitch Perfect: Feel the Impact of a Winning Sales Approach

There are always winners and losers in business.  The winners are those able to drive their business forward by consistently making sales from new and existing customers.  Winners undestand how to scope their market potential effectively.  Winners are able to differentiate between hot prospects and time wasters.  Winners can differentiate their offer because they possess an ability to empathise with the prospect’s needs.  Winners retain their customers by providing solutions to their problems.  And finally, winners have an ability to break through the hurdles and challenges that selling presents them.  Even in the face of adversity they stay focused, motivated and dedicated to the cause - securing the order! Pitch Perfect will help readers utilize Strategem’s vast experience in sifting out the most useful business innovations quickly and effectively; particularly identifying and acquiring new customers, as well as retaining existing ones.  Getting your sales strategy right will help you ensure the successful growth of your business. If any of these apply to you: You often wonder whether you really understand the full market potential for your offer A contract was won by a competitor – and you didn’t even know it was up for grabs You find it difficult to get a meeting with key decision-makers You always feel  like you are talking to audiences that appear distinctly uninterested You keep losing contracts that you thought

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Going outside the box: Peranich makes sales pitch for bond issue to keep tourism projects on target.: An article from: Mississippi Business Journal

This digital document is an article from Mississippi Business Journal, published by Dolan Media Company on October 5, 2009. The length of the article is 795 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Going outside the box: Peranich makes sales pitch for bond issue to keep tourism projects on target.
Author: Clay Chandler
Publication: Mississippi Business Journal (Magazine/Journal)
Date: October 5, 2009
Publisher: Dolan Media Company
Volume: 31 Issue: 40 Page: 1(2)

Distributed by Gale, a part of Cengage Learning

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If a company doesn’t understand it’s own sales pitch, it’s a strikeout. (Stromberg-Conners Communications’s training services for sales personnel): An article from: Fairfield County Business Journal

This digital document is an article from Fairfield County Business Journal, published by Westfair Communications, Inc. on January 18, 1993. The length of the article is 808 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: If a company doesn’t understand it’s own sales pitch, it’s a strikeout. (Stromberg-Conners Communications’s training services for sales personnel)
Author: Tom Olsen
Publication: Fairfield County Business Journal (Magazine/Journal)
Date: January 18, 1993
Publisher: Westfair Communications, Inc.
Volume: v32 Issue: n3 Page: p6(1)

Distributed by Thomson Gale

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Growth by association: we may or may not be “what we eat,” but we are probably going to end up being like the people we like working for.(sales pitch techniques, … An article from: ColoradoBiz

This digital document is an article from ColoradoBiz, published by Wiesner Publications, Inc. on June 1, 2002. The length of the article is 623 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Growth by association: we may or may not be “what we eat,” but we are probably going to end up being like the people we like working for.(sales pitch techniques, importance of mentors)(Brief Article)(Column)
Author: Pat Wiesner
Publication: ColoradoBiz (Magazine/Journal)
Date: June 1, 2002
Publisher: Wiesner Publications, Inc.
Volume: 29 Issue: 6 Page: 9(1)

Article Type: Brief Article, Column

Distributed by Thomson Gale

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SPAA 2007: attendees learn how to get into sports photography, expand product lines, and make sales pitches.(PMA 07 Show Guide): An article from: PMA Magazine – Connecting the Imaging Communities

This digital document is an article from PMA Magazine – Connecting the Imaging Communities, published by Thomson Gale on March 1, 2007. The length of the article is 736 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: SPAA 2007: attendees learn how to get into sports photography, expand product lines, and make sales pitches.(PMA 07 Show Guide)
Author: Larry Thall
Publication: PMA Magazine – Connecting the Imaging Communities (Magazine/Journal)
Date: March 1, 2007
Publisher: Thomson Gale
Volume: 82 Issue: 3 Page: 57(1)

Distributed by Thomson Gale

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Mini-CDs joins ranks of innovative marketing tools: Multimedia sales pitch works by engaging customers.(Brief Article): An article from: San Diego Business Journal

This digital document is an article from San Diego Business Journal, published by CBJ, L.P. on March 18, 2002. The length of the article is 797 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Mini-CDs joins ranks of innovative marketing tools: Multimedia sales pitch works by engaging customers.(Brief Article)
Author: Jason Coker
Publication: San Diego Business Journal (Magazine/Journal)
Date: March 18, 2002
Publisher: CBJ, L.P.
Volume: 23 Issue: 11 Page: 18(1)

Article Type: Brief Article

Distributed by Thomson Gale

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