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Mobile marketing and SEO

September 18th, 2011 | Author:

What’s better then testing out mobile marketing than with a new iPad 2?

This is my first post on a mobile device. After some hoops and hurdles in getting my iPad I’m now ready to give it a go.

Mobile Marketing and why it’s so important

As an online marketing expert I’m always watching what searches are doing on my web properties. A growing trend is the use of mobile devices to search for information and local interests. As i watched the numbers grow on my websites I thought it was about time for me to get in the game.

Now equipped with a new iPad 2 I find myself searching a lot more then I ever did before. I can now sort more clearly the information that interests me. So how does this impact SEO and my marketing efforts?

SEO for mobile devices

When creating content and dialing in on the keywords I’m beginning to think it is almost as important to focus on the reading medium. I thought smart phones would have launched a greater need for this type of content but as a user found it hard to read. Now with a range of tablets the content has becoming more accessible and readable.

In a way I’m glad for this shift as presentation of content is important both from a visual perspective as from a creative view.

Well I think it’s time for me to end this post and move on to another app on my iPad. Let me know what you think is the most important marketing need for the mobile market.

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How to increase local website traffic in Oshawa

August 23rd, 2011 | Author:
If you’re a local business in Oshawa or the Durham Region and you want to increase your web traffic read on.

How to improve your website SEO 

Long ago it seems all you had to do was have a website and people would call you up.  Now with the recent Panda changes to the Google search engine SEO (Search Engine Optimization) has become a little trickier.

How has the Panda update affected my SEO?

Well Google is in the process of weeding out poor quality sites and trying to improve the organic ranking of quality sites.  In a nutshell poor quality sites are general those sites that are simply pumping lots of text to optimize a link and pass that through to another website.
 
Many companies have bought in to link building programs that use link farms for SEO.  This was once an easy way to farm your link juice and improve your sites organic ranking. With the Panda update that all changes.

Oshawa Website Design Builds SEO

AMR Media has been in business for almost a decade.  It’s principles have 20 years’ experience in developing effective web strategies.  They are well versed in the best practices for developing winning SEO strategies. 
 
If you’re website traffic has slowed down or completely stopped you may have fallen to the Panda Update.  Give us a call and we can help you not only build a strong dynamic search engine strategy we can help you build a website design that works.
 
Read more on our "sales pitch tips" that will help you deliver the right message.
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Will Google’s Panda Update Drive Your Sales Down?

June 24th, 2011 | Author:
Google released the Panda update earlier this year in an effort to improve SERP’s or the quality of your search.  On the surface this update makes complete sense and in the long run should help to improve the overall quality of search results.

Will Your Sales Decrease From Panda?

Many small businesses have utilized SEO strategies that were often seen as acceptable.  These strategies often include ‘spreading the love’ of your business to many websites in an attempt to gain inbound traffic.  This simple strategy worked and was used from small business all the way up to large corporation.
 
With the Panda update from Google your past efforts may be in jeopardy.  If these ‘referring’ sites are seen by Google as link ‘farms’ the online marketing you paid for could be washed down the drain.  If that happens to your off-site link building sites then your online sales will be impacted.

How To Recover From The Panda Update

Finding a good online marketer is critical.  They must understand thoroughly how the Panda update works and how this will impact your prior online marketing efforts.  Understanding your will be the start to building a new marketing strategy to meet your online sales goals.  Ignoring this update will certainly spell disaster.
 
I’d like to hear from you if you think your online sales will be negatively impacted by the Panda update.  Leave a message below with your concerns and questions.
 
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Social Marketing for the small business professional

June 17th, 2011 | Author:

Social Media For Small Business

 
Today’s small business marketer has many options to get the word out.  The problem often lays in which one to pick.  There was a time that having a website was all that was needed to show your wares on the ‘information highway’ – now that’s a throwback term – now you have to know SEO, SEM and Social Media.
 

What is Social Media?

 
Social Media are channels that allow you to share your information with others who then share it with even more people.  The concept is quite simple and very powerful.  Word of mouth promotion in sales and marketing has always been seen as a golden egg.  If you can lay the seed and watch it grow your business will most definitely benefit from it.  So how does this merge with today’s marketing needs for small business?
 

What are the benefits of Facebook for small business?

 
When you talk about small business you always end with, small budget.  Facebook allows a person to share information quickly, instantly with a group of people that want to hear about them.  Luckily Facebook allows businesses to setup company pages (and product/service pages) to share information about your business.  This is a great way for a small business to share its information with a wide audience of people who are interested in what it is they have to say.  
 

What are the Social Media Pitfalls?

 
Like another means of promotion it does take some work and planning.  Building a strategy that fits your business goals and structure is critical.  Don’t get too worried about what other companies are doing, other than your competitors.  Align yourself with a good online marketing company who can guide you through the process.   The biggest mistake you can make with any social media campaign is to stop once you have started.  
 
For more information on how to build a strategic social media marketing plan contact us for a focused approach
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How marketing has helped a small business grow: The new Ajax Downs

June 8th, 2011 | Author:

 

Ajax Downs, formerly Picovs Downs, has grown from a small local business to a regional must see racing track.  The recent advertising campaigns and new focus on marketing has brought new awareness to the business.  
 

How to build a strong marketing plan?

 

Sales Pitch Book

It’s obvious that Ajax Downs has spent the time to build it’s marketing plan.  It’s also obvious that they have begun to execute on it.  Having a well thought out strategy well help to target the right audience in the right format.  As part of this new strategy for Ajax Downs they have also completely redone their website in an effort to attract new visitors.
 

Sales and Marketing Working Together

 
The principle purpose of a marketing plan is to increase the bottom line.  A key component to this is driving new leads to your sales staff so that they can close the deal.  So how do you do that in a highly competitive consumer market, such as gambling?
Well again, Ajax Downs has shown that it can be done and done well.  Building the right marketing team, executing and delivering the right message always results in an increase in sales.
 
 
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Best Sales Pitch: How to create a winning script

May 3rd, 2011 | Author:

Building your sales pitch is almost as important to your business as the service you provide.  Being able to create a winning presentation in a sales meeting or networking event is a critical step in building trust and understanding.  Your prospect will listen and watch you as you’re providing your unique selling proposition.

How do you create a winning sales script?

Sales Pitch Book

The keys to success in creating a winning sales pitch are what we will be covering in our next book.  We will cover step by step simple yet effective ways to create an elevator pitch that will draw in your best prospects.  You will learn to win during the selling cycle and attract new customers that will not only buy what you are selling but become repeat customers and advocates for you.

Sales Pitch Presentation

How you present yourself during the sales pitch is almost as important as the wording itself.  You must look the part of who you are selling and if you look out of place, wither better or worse, you will send visual clues to your prospect.  These clues aren’t the ones you want.  They will pick up on the disconnect between how you present yourself and what you are saying. 

Sales Pitch Templates

Not every example is transferrable to every business.  Having an “elevator sales pitch” example is only a reference to what you must create yourself.  This process isn’t difficult but does require you to work through some standard steps to develop your own template.
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Supporting Our Local Community: 2011 MS Walk in Durham Region

April 19th, 2011 | Author:

AMR Media again this year has sponsored the MS Walk in Ajax/Pickering.  We are proud to particpate both in the walk and to pledge a local team of walkers.

2011 MS Walk

Multiple Sclerosis is a debilitating disease that affects many Canadians.  The local Durham Region Chapter offers many services and support to those suffering from MS in the local community.  Part of the money raised during the MS Walk will stay within the local Durham Region community and directly impact its member’s lives.

AMR Media is proud to participate again this year in the 2011 MS Walk.

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Will Facebook survive the tablet wars?

March 30th, 2011 | Author:

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Technorati

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Win A Free iPad at the MS Walk in Durham Region Ontario

March 25th, 2011 | Author:
The Durham Region MS Society is giving away a free iPad this spring.  
 
free iPad MS Walk Durham RegionAs prt of the 2011 MS Walk campaign the Multiple Sclerosis Society of Canada’s Durham Region Chapter is giving away a free Apple iPad.  This is an amazing oppurtunity to both support a much needed cause, the MS Walk in Durham Region, and get a great iPad tablet.
 
The Shandex Group (http://www.shandex.com) graciously donated this wonderful prize for those who sign-up at the MS Walks in Pickering/Ajax, Whitby, Oshawa, Bowmanville or Uxbridge.
 
 
 
 
 
 
For more information check out the MS Durham website.
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Ajax Downs Photos

January 25th, 2011 | Author:
Ajax Downs quarter horse racing is closed for the season and will re-open this spring May 15, 2011.
 
Quarter horse racing is an amazing event to watch.  The speed and power of these great horses is always awe-inspiring.

Ajax Downs Photographs

DR Photos has recently released photos of the 2010 racing season on their website (http://www.drphotos.ca).  The photos of Quarter Horse Racing at Ajax Downs show the excitement and power of these amazing creatures.
 
To see more photographs of the horse races at Ajax Downs check out DR Photos.
 
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