Branding your small business

Large corporations spend tons of money here. The brand perception, or brand equity, is critical and is often the foundation for every marketing campaign, sales collateral and underlines the complete company culture. They spend money not only to influence the buyer but also their own employees. Creating the brand through colour, styling, holistic messaging and so on keep the marketing departments of these corporations busy. The brand speaks large to the buyer and is a major component to why people buy from them.