Category Archives: Branding

22 Jul

How to Conquer Goliath: Tips for small business marketing

Branding your small business

Large corporations spend tons of money here. The brand perception, or brand equity, is critical and is often the foundation for every marketing campaign, sales collateral and underlines the complete company culture. They spend money not only to influence the buyer but also their own employees. Creating the brand through colour, styling, holistic messaging and so on keep the marketing departments of these corporations busy. The brand speaks large to the buyer and is a major component to why people buy from them.

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Why SEO Branding Is Rooted In Strategy
02 Sep

Why SEO Branding Is Rooted In Strategy

SEO Branding Many organizations that display a dynamic brand name see branding as a subset of marketing management. This is demonstrated by an organizational design that puts the customer at the center of the business. Those organizations recognize that marketing is the name of the game: If you don’t sell, you aren’t in business. Unfortunately […]

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