Archive for the ‘Marketing In Durham Region’ Category

How do you know when your website is working for you?

Well to be honest many companies don’t know when. Often businesses see websites purely as a billboard on the side of a highway, yea that infamous ‘information highway’. Now is that where your business needs to be? I doubt it; just like you’re not advertising on the side of your local highway having a generic website isn’t for your business.

Businesses in Oshawa, Ontario can now realize true advantages to being online. The changing economy in Canada (especially for the manufacturing industry) requires change. If your business is struggling to bring in quality leads STOP NOW and re-think your plan.

How to bring in new customers in today’s economy

More then ever online activities are the new drivers for every business.  Ok, maybe not so much for the local variety store but defiantly for everyone else.  You have a product or service that you have been selling for years to a loyal group of customers.  Then the recession hit them and you and everyone else on the planet.  Now what do you do?  Is your corporate website working for you?  Although the world economy is in its worst shape in decades it doesn’t mean you have to close your doors.  Without a doubt other there are other buyers out there looking for what you have.  Finding them is the key to your success.

How do you drive new business to your door in a recession?

Yes it can be done, and yes it can be done without killing your budget.  A well thought out online marketing plan with the right tools can drive business directly to your door.  There are countries out there that are actually growing and needing what you sell.  So why not drive them right to your door?  Canadian product and services are respected the world over.  They are seen as high quality and good value.  So take advantage of that today and drive business your way.

Where do you start?  Well first having the right company on your side is crucial in building a winning strategy.  In the Durham Region AMR Media is known as a leader in global online marketing.  With 18 years experience selling on line around the world AMR Media has the insight to connecting business with customers.  Call or email us today to find out how we can help your business grow.

There is one common thing every business needs regardless how small or large they are, customers. So how do you get them? It is common to start off a business as a result of having or knowing several customers that need your product or service. These critical customers are part of the foundation of who you are, or start off as. It is rare that these customers alone will sustain you through the years. So what do you do next? Some typical tactics are to have referral programs giving the referring contact some sort of financial or business reward. Often businesses give more then they would normally, discounts or freebies. 

Giving takes from one hand, your other one!

We all make mistakes and those who succeed learn from them.  But, what if you’re a small business with a limited budget, can you afford to make any mistakes?  No you can’t.  So now that the pressure is turned up high and the sweat is dripping from your forehead what are you to do?  We learn from our mistakes and those around us, so why not look around and see what other businesses have done right and wrong. 

Advertise online

 The Internet is home to many charitable causes, Web sites, and other ways that people can help support their favorite charities right from the comfort of their homes or offices with the simple click of their mouse. Many of these charitable organizations and Web sites also offer businesspeople and marketers ways to get involved and help their favorite charities through great advertising and sponsorship opportunities. By getting involved you can help wipe out world hunger, save the Amazon rainforest, find cures for breast cancer, or anything imaginable in terms of great and worthwhile charitable causes that do good. You will find various operating formats as to how your business, products, or services will gain exposure on these charity Web sites by way of an advertisement or sponsorship. However many have a standard operating format which goes something like this: A person gives to a charity via a Web site and they receive a response e-mail confirming their donation and some facts and figures about the charity or cause they have donated to. Included in the e-mail confirmation is an advertisement of the sponsoring business letting the giver know that this business also gives to this particular cause by way of donation or paid advertising sponsorship. The business’ advertisement includes a link that the person can click on to get to that business’s Web site or additional contact information. This is a great system because it enables you to spend advertising dollars in a way that they will do good to wipe out any number of world threats, and it helps to build goodwill for your business in the eyes and minds of consumers.  

AMR Media (http://www.amrmedia.com) is one such company that has built a reputation on providing leading website design in the Durham Region.  I would check them out if you’re looking for a website designer in the Durham Region or in Oshawa, Ajax, Pickering, or Whitby.

So how do you reach those valuable clients?  There are many ways of trying to reach a potential customer, but how do you find the one that needs your business.  Research is a key component to finding the right customer; target them as they would target you.  Each part of Durham Region has a specific need while sharing some similarities.  Your products and services can be targeted at businesses in Ajax, Pickering, Oshawa, or Whitby using the same strategy with minimal adjustments.  Think of these individual regions as global markets that need your product.  Target them just as you would target prospects in the USA or Britain, Mexico and beyond.

I will be posting more detailed information as time permits to help you find the targets you need for a successful business.