06 Aug

Choosing The Best Web Site Design Company

Are all website design companies made the same?

Picking a website design company often comes down to budget.  A skill and knowledgeable company will help you by gaining the most from your budget.  The relationship should be seen as a long term venture for both you and them. 

What are you goals for the site?

Many website design companies offer sites to fit specific needs.  E-commerce, dynamic database driven sites, catalog sites, video and so on.  Your business goals must be well understood by the site designer in order for the project to be a success.  Be wary of web site design companies that don’t take in to consideration your goals.

How are you going to measure these goals?

How will you know if your website is successful?  There are a varity of measurable or metrics web designers use to evaluate the success of a site.  The best web site design companies will help educate you and together pick the best options for your goals.  Typical measurables would be the number of page hits, how many pages an average user visited, where are they coming from, how did they get to your set and son.

Explore new strategies

When you approach a web site design company typically you have already decided how you want the site to look or behave.  Try to keep an open mind and ask your designer what trends are taking place in the online world.  A good website designer or online marketer will have strategies that are either new or emerging that may better address your goals.  The movement from website design to web marketing requires a special set of skills.  Ask your website design company what marketing experience they have and how the view your marketing goals.

See References

This may seem obvious but it is important to mention.  Not every website company or designer knows every market.  Most companies tend to have like clients mainly because they compliment their own capabilities.  If you don’t see a comparable example ask your designer why not, it may be a simple case of not knowing.
As there are many other factors to consider when picking a web site design firm the above list is a good starting point.  When you’re looking for the ‘best web site design company’ make sure you’re prepared to test them.

About the Author

David is a digital marketing expert with over 15 years experience in B2B and B2C marketing. David has developed a proven approach to building strong digital foundations for multi-national companies. He is well versed in website development, social media strategies, content marketing, and search engine optimization.

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