Using a simple method to create an effective sales pitch can often lead to a focused sales strategy. The simple steps in our book will walk you through the key ingredients to creating a winning sales pitch. There are many examples of sales pitches but having one you created is often the best and only way to go.
You will learn to:
- Build your sales pitch
- Go beyond networking
- Who needs your service
- Be more confident telling your story
- Increase the quality of your prospects
Learn to create winning sales pitches for your business! Start TODAY!
Networking for small business!
You’re good at what you do and you know it, now how do you let others know the same thing? One of the greatest struggles many small businesses face is networking. Not everyone has the ability to talk with a complete stranger and explain quickly and easily their business. This single issue is one of the highest reasons people fail at their business. Not because of competition, search engine ranking or poor quality but rather not enough quality customers.
If this describes you then our book is for you. Learn how to create your own sales pitch that works for you. Simple steps help you build a well thought-out elevator pitch that will help your business grow.
Step 1 – Get Their Attention
This is the first step in any sales process. As great as 80% of sales success is a direct result of a good opening statement or headline. This is your first impression. It’s critical. And it should be crafted with the utmost care. Whether you are face-to-face with a prospect, communicating through direct mail, on the radio, or even in the yellow pages, what you say here determines whether your prospect is going to listen eagerly or shut the door in your face. A key benefit helps. Here is an example of a simple sales pitch that gets attention.
“We’ve just received our largest shipment of iPods ever. Check them out before you leave!”
Sales & Pitch Letters for Busy People: Time-Saving, Money-Making, Ready-to-Use Letters for Any Prospects
Sales and marketing is a fast-paced environment, and there is never enough time to write good letters–letters that will communicate, convince, and close. Sales & Pitch Letters for Busy People will help salespeople at every level save time and avoid having to produce sales and pitch letters from scratch.
Sales & Pitch Letters for Busy People is a handy, quick-reference guide that not only tells you how to write virtually any kind of sales pitch letter, but includes a wide range of samples that you can easily and quickly adapt and use right now.
This book includes concise, easy-to-use writing tips and resources that get attention–and results! Packed with solid writing advice and useful techniques, it also includes a CD-ROM that contains templates not only for all of the sample letters included in the text, but even more. This guide will cut the time you spend on writing sales, marketing, and pitch letters in half–and will help you get the results you want and need. Don’t worry about finding the “right” word or phrase, or even the “right” format of your sales correspondence–the work has been done for you.
Some example letters presented are:
- Sales letters offering special discounts
- Pitch letters introducing a new product or service
- Letters that request referrals
- Referral marketing campaigns
- Pitch letters to the media
- Cold call sales letters
- Marketing campaigns for service businesses
- E-mail pitch and sales letters
- Letters for selling more to existing customers
Step 2 – Identify The Problem – Clearly
Listen closely and you will hear what your customer needs. Too many people skip this step altogether in their eagerness to close the deal. But you can’t possibly offer a solution until you have identified and clarified the problem. And you cannot move ahead in the sales process until and unless the prospect has agreed that the problem is real and that they are ready to do something about it. Before you offer help, give the prospect the floor. Here is an example of identifying a customers problem during your sales pitch process.
“I just can’t seem to find iPod accessories that fit my budget.”
Step 3 – Build Interest and excitement
The next step is to generate increasing interest from the prospect. This must be done by quickly establishing a relationship. People don’t do business with people they don’t trust. Demonstrate that you have a solution to the problem or need. Show the prospect how they might benefit by allowing you to go into further detail. This is an example of how to grab their interest and confirm their need while you develop your sales pitch.
“I understand that finding accessories has been difficult. We may have just the solution you are looking for.”
You have captured their interest. Now they want you to elaborate.
Step 4 – Give A Testimony – Let them see what others have said
In this stage, you introduce some more benefits for the prospect by showing how others like them have received benefits from your product or service. Here is a sample you may use when you write a sales pitch.
“An interior designer came in with the same problem just last week. We helped them find affordable iPods accessories within our floor stock.”
Step 5 – Validate Their Objections – Make them feel good throughout the sales cycle
At this point the prospect’s interest has been established and you have given some proof that you may indeed be able to solve their problem or need. But you must still validate their underlying concerns about you and your company. Will you deliver what you promise and stand behind your product or service? This is where you discover their fears and concerns (objections) and answer them. Demonstrate your recognition that their feelings are real and valid. Show that you are willing to earn their trust. They need to know that you and your company value them and won’t leave them stranded if they have a problem. Here is how you can gain trust during the sales pitch cycle.
“Here are some photos of several custom iPods accessories we have done. All within budget, and within a reasonable amount of time. We’ve been doing this kind of high quality work for over thirty years now.”
Step 6 – Create Desire – When you write your sales pitch
In this step, help the prospect come to a decision about your offer. Revisit their desire for the product or service and help them reach a favorable conclusion. Show them options and how to place the order. Hook them in with an effective sales pitch and land the order.
“To create the perfect match, we’ll modify the ear buds to match your needs. If you have a sample, we can make the match now.”
Step 7 – Move Them To Action – Land the order with the right sales pitch
This step is simple yet often overlooked. It is the single greatest reason for lost sales. You must ask the prospect to take action now. You can’t sit back and hope they will just decide to accept your offer. You must be proactive by asking for the order. Give them an incentive to act now. There are many tools to move people to immediate action. It may be a special price, a free add-on or any number of incentives. Here is how to ask for the order with the right sales approach.
“All you need to do is sign here and we’ll get started on it right away. And since you are a first-time customer, I’d like to give you a 15% discount if you buy today.”
Step 8 – Be Sure To Follow Up
This is one of the most important steps in successful salesmanship. Stay in touch with your prospect or customer. Provide outstanding after-sales service. Demonstrate that your concern for them is just as real after the sale as it was before. Telephone or send a note that says,
“How did the ear buds work? Are you pleased? Thank you again for your business.”
Even if you didn’t make a sale, recognize that situations are constantly changing. The cardinal rule of the street says that it takes four calls before the average sale is made. Most people quit at three. So by staying in touch, you will discover new needs, and be there at the right time and place to close the sale.