18 Jul

Digital advertising

What is online behavioural (or interest-based) advertising?

Online behavioural advertising – which is also sometimes called “interest-based advertising” – uses information gathered through your browser about your visits over time and across different websites in order to help predict your preferences and show you ads that are more likely to be of interest to you. For example, a sporting goods manufacturer might work with an advertising network that collects and uses online behavioural advertising information to deliver ads to the browsers of users that have recently visited sports-related sites, or an airline might direct ads to users that recently visited travel sites.

About the Author

David is a digital marketing expert with over 15 years experience in B2B and B2C marketing. David has developed a proven approach to building strong digital foundations for multi-national companies. He is well versed in website development, social media strategies, content marketing, and search engine optimization.