The product page may be the most important page on your website. It’s the point at which the user decides whether they’re buying or walking. And while the shopping cart gauntlet looms beyond, the product page is where the magic of an ecommerce sale begins. The thing with product pages, however, is they’re part basics and part nuance. More importantly, it’s often these nuances that are overlooked, and can kill the conversion rate of your product page.
In this post we look at eleven often overlooked page elements that can be the secret heroes of your conversion success story. Forget these eleven, and you can forget about a website that really drives revenue.