Do you want to make a contribution to sales opportunities? Do you need to prove the value of your website marketing? Create content for lead generation. With the right website elements and strategy, you can nurture interest into sales opportunities and capture contact data.
In the fifth installation of our Content for Goals eBook series, we’ll show you the ropes of how to create a content marketing strategy that goes beyond traffic and engagement to generate leads that drive sales conversions. Download it for tips on:
What content formats help you generate leads
How to measure lead generation through KPIs
Which strategic elements will help you generate leads1