18 Jul

Lead generation

Do you want to make a contribution to sales opportunities? Do you need to prove the value of your website marketing? Create content for lead generation. With the right website elements and strategy, you can nurture interest into sales opportunities and capture contact data.

In the fifth installation of our Content for Goals eBook series, we’ll show you the ropes of how to create a content marketing strategy that goes beyond traffic and engagement to generate leads that drive sales conversions. Download it for tips on:

  • What content formats help you generate leads

  • How to measure lead generation through KPIs

  • Which strategic elements will help you generate leads1

About the Author

David is a digital marketing expert with over 15 years experience in B2B and B2C marketing. David has developed a proven approach to building strong digital foundations for multi-national companies. He is well versed in website development, social media strategies, content marketing, and search engine optimization.