Web marketing results are fueled by SEO. If you want customers to find your company online, and you want visitors to come to you, you need a content strategy optimized for search.
SEO is one of the most prominent goals in web marketing because it’s fundamental to successes across the sales funnel. In order for people to trust you, learn from you and buy from you, they need to know you exist.
We’ve put together a six-part eBook series that shows you how to create content for your goals, no matter what part of the sales funnel you’re targeting. SEO is fundamental, and content gives you a way to answer searchers’ questions at every stage of the purchase process.
In our second eBook in this series, you’ll learn:
Why SEO is essential to marketing strategies
Which results show that your business is becoming more visible in search
What kinds of content are most likely to show up in search