Your content is important – there’s no doubt about it. However, the most eloquently strung phrases could fail to impress readers if they look ugly on the page. That’s why user experience, or UX, is so important to online marketing success. It’s how you ensure visitors find what they need on your site, find it fast, and want to visit again.
Consider that 40 percent of consumers will leave a website that takes more than three seconds to load, or that 46 percent of people evaluate a site’s credibility by the look of its pages, including the fonts, pictures, graphics and white space.
In our eBook, “A marketer’s guide to UX: The ‘invisible’ elements that fuel success,” we’re breaking down design concepts that you can implement to make your site better, including:
- Visual design: Make the most important message stand out with color and hierarchy
- Information architecture: Organize content so it’s clear where users can find answers
- Usability: Verify that even first-time users can complete complex tasks on the site
Internet users won’t care if you don’t have a background in graphic design or an eye for alignment. They want your website to be intuitive and visually appealing.