When you see the iron glowing red pull it out and brand everyone and everything in your business. The art to branding is a combination of messaging and consistency. Everything you do has to be branded, and when you do make sure you have the iron HOT. Strong brands attract serious prospects while weaker brands scare them away. Now when I say strong I don’t mean bully strong, I mean strength in your business. Showing leadership is critical to demonstrating to your potential customers why they need you. Regardless of what type of marketing you are doing your brand image is critical. Your website must have a strong brand image and consistency. Don’t try to fit yourself in to a template web design or a used look. Stand out from the box and stake your claim as a leader in the marketplace.
So branding for your company starts with where you want to go. Think beyond today and in to the future realizing your leadership position.