How to improve search results and hold on to your brand
10 Feb

How to improve search results and hold on to your brand

Why Search Engine Ranking is so Valuable!

The internet is still very young compared to any other form of marketing or sales tool.  All the hype and rush to claim having the magic formula it all boils down to the same thing.  Sales and Marketing have never changed, the tools and channels have.

So how does a small business increase sales online?

Well just like we did 40 years ago.  We create complying ad copy and imagery that draws prospects in.  We then tell the story about your business and direct prospects to your door.  From there it’s the same old sales cycle.  Nurture your prospect, show value, resonate with their needs.

Search Engine Results Pages (SERP’s) are your new target!

Most people see the internet through the lens of a search engine like Goolge, Bing or Yahoo.  The key is to show your relevant value to prospects searching for your products or services.  Search Marketing is where AMR Media and other SEM firms comes in.  Our job is to monitor how these search engine rank websites like yours.  With over 500 changes a year to Googles search formula (algorithm) AMR Media looks at how this will impact your changes to rank high on the SERP’s.

Building Brand Online

To improve your search results and brand awareness online you need to uncover how they are interconnected.  No longer does brand sit on TV or in magazines.  The internet is full of brand opportunities where you can build it, strengthen it and even build new roads to it.  With over 20 years experience in building brands our team understands how to mesh these seemingly different marketing needs in to one solution.

Find out how we can help your business grow.  Contact us today and start building your brand and business online.

 

About the Author

David

David is a digital marketing expert with over 15 years experience in B2B and B2C marketing.

David has developed a proven approach to building strong digital foundations for multi-national companies. He is well versed in website development, social media strategies, content marketing, and search engine optimization.

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