As a start-up or small business your marketing budget is often the last on the list. Wanting to have everything at once is a common desire for any business. But, when you look at the bottom line and realize this money has to come from somewhere you immediately begin to hack.
How can you increase your marketing for free?
A simple way to increase your reach and gain access to a completely new set of prospects is to ‘buddy up’ with another business. There are many other businesses just like yours searching for new ways to connect. Here are some tips on how to reach new customers for free.
1) Find a business that compliments yours
Do you know any other businesses in your area that potential customers would use?
2) Ask the owner if they would be interested in a ‘buddy marketing’ program
Be fair, both companies can benefit if a fair relationship is understood.
3) Use postcards
Keep it simple, don’t overwhelm your buddy’s customers with too much info.
4) Add your business card
A simple card with your website
is all you need to get attention
5) Share mutual campaigns
Share the cost of new joint efforts with your new business buddy.
6) Give discounts
Give a discount to this new select group to draw them in.
These simple tips will help you deliver a winning ‘free’ strategy. Often you have already prepared the materials and have incurred the costs. The extra distribution is a near zero cost to you.