In today’s competitive business world, it’s not enough to simply advertise what you do. You need to develop a marketing plan that not only tells potential customers what you do, but who you are, how you do it and the multiple advantages in choosing you over your competition. 

 

At AMR Media, we have developed a process to gather the necessary research that allows us to develop a cost effective, results-focused marketing plan that does exactly that.

The following marketing facts underscore the fundamental impact an effective dialog marketing practice can have on your business – across every aspect of the customer lifecycle.

Acquisition

 

Permission marketing yields 30% increase in conversion and a 10% increase in return on investment. (Permission Marketing, Seth Godin) 

 

Traditional direct marketing costs $1.50 per item, while online direct marketing averages 15-30 cents. (Andersen) 

 

Traditional direct mail averages 1-2% response rate. Permission marketing averages 10-15% response rates. (Direct Marketing Association) 

 

80% of your visitors will never return to your website. (eMarketer) 

 

The odds of selling a product to a new customer are 15%, whereas the odds of selling a product to an existing customer are 50%. 

 

Email click-throughs measure 3-10x that of banner ads at 2-20% CTR. 

 

Internet users represent over 72% of the U.S. population and greater than 25% spend their time online using email. (UCLA Report 2001) 

It costs 5 -10 times more to acquire a new customer than it does to retain an existing one. (Emarketer) 

 

If you trail your competition by 20 points in customer loyalty you are out of business. Improving customer interactions is one of the single largest impact areas, across all industries.(Accenture) 

 

A 5% increase in customer retention yields an increase in profits between 25 -100%; Repeat customers spend 67% more; After 10 purchases, a customer has referred up to 7 people. (Bain & Company) 

 

Online promotions generate 2 to 5 times the customer response rates of traditional promotions. 

 

70% of complaining customers will do business with the company again if it quickly takes care of a service snafu.  

 

 

STEP 1   We seek to engage and involve your clients, prospects, partners and employees in a community built around your business. The first step is an evaluation of your business and your marketing efforts to date, including an analysis of your Internet efforts. 

 

STEP 2   We learn what your clients, prospects, partners, and employees want from you. We tell you precisely how people are using the Internet to find products and services related to your business. 

 

STEP 3   We develop media and web applications to provide your clients, employees, partners and prospects what they are already searching for online. 

 

STEP 4   We ensure that your message is seen, and measure its effectiveness going forward. 

 

STEP 5   AMR Media seeks to become your long-term partner and counselor, reacting to your needs with solid advice and project implementation.