SPOT is AMR Media’s flagship blogging service, providing corporate bloggers tools, training and ongoing support to help them succeed at blogging. SPOT helps companies assess their blogging potential, create a strategy and identify and train corporate bloggers. SPOT also provides daily monitoring reports that help bloggers stay on top of the relevant online discussions, news and keywords. SPOT finds the best opportunities; you stay focused on what are most important — relevant content, your message and unique voice. The SPOT Service is Implemented in Three Phases

Corporate blogging has many possible implications and requires a well thought out strategy.  Your company should consider carefully the approach they wish to take and the online blogging community they wish to approach.  A critical and often first step is to conduct an assessment of your target blogging community before deciding to blog, who should blog, and what to write about.  Our objective is to understand your goals within this community in order to understand the cost and potential benefits of your corporate blog.  

If it is determined that blogging is a beneficial venture for your company, we will work with you to build a comprehensive strategy.  Your strategy will be our roadmap for building and running the blog, design guidelines and blogging policy.

In the third phase, we will work either independently or collaborate with your existing interactive team to design and build your public and private blog management systems. We also provide extensive blogger training. Bloggers are trained to use the blogging system and are provided a crash course in blogging and blogger relations.

 

With a custom blogging strategy and plan your company will begin to see the benefits of the online blogosphere. A deepening of your brand and products awareness will directly impact your brand equity and marketplace leadership.  

 

Contact us today to find out how we can help your business grow through effective corporate blogging.