22 Sep

Small business blogging opens the door to new business

By now everyone has heard of blogging, twitter, Facebook and other social media technologies.  The question many small businesses have is how does this help me?

If there was one tool or technology I would suggest ever company use it would be blogging.  Blogging is perfect for small businesses that want to reach a wider audience or to take on the big players.  When the Internet was first introduced to business at large the biggest benefit was for those who had limited budgets and limited resources.  Blogging is a perfect tool to help your business reach new customers by giving them insight to who you are and what you can do for them. 

Example of Corporate Blogging for Capital Equipment.

A great example of a Corporate Blog is the website Industrial Machinery News (http://www.industrial-machinery-news.com).  This website showcases industrial machinery utilized in many industries around the world.  Capital equipment sales has taken a big hit with the down-turn in today’s economy.  Many equipment manufactures are looking for new effective ways to drive traffic to their websites.  Industrial Machinery News has done this through targeted articles that enlighten the reader and helps to push them to the customer’s website.

3 Reasons Blogs help small business

What’s the quickest way to improve search engine ranking?

Blogs are search traffic magnets. By writing an article a day, a business can very quickly build up a massive blog archive packed with keyword rich articles! Content is food for the search engine spiders blog archives are an endless source for the spiders. If you feed them well they will in turn reward you with traffic!

Blogs build brand equity and establish you as a market leader.

People read a lot and a lot during the day.  When you blog about your business you continue to state what it is you do, why you do it and why you’re the business to go to. You build your Brand Equity and the view others have of you.  Leadership is easier to do online with a blog then by any other traditional marketing tool.

Blogs give your business a human voice

We all became a little jaded with all the sales and marketing hype over the past decade or so.  Blogs help to knock down those walls and open new doors of communication.  People are becoming engaged, passionate and motivated.

Corporate blogging does not only mean maintaining a blog, but also monitoring the blogosphere. At the rate news travel on the blogosphere, you need to be in at the right place at the right time to address any issues. Monitoring the blogosphere is no longer a choice, in my opinion. If you are not aware of what people are saying about you online, its time to turn your business offline.

 What other benefits are there in corporate blogging? Care to add to this list

About the Author

David is a digital marketing expert with over 15 years experience in B2B and B2C marketing. David has developed a proven approach to building strong digital foundations for multi-national companies. He is well versed in website development, social media strategies, content marketing, and search engine optimization.

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