How To Write a Marketing Plan: How to make a marketing plan for your business
19 Feb

How To Write a Marketing Plan: How to make a marketing plan for your business

Having a marketing plan for your business is an often overlooked component to many small businesses.  Why do I need a marketing plan? Is a common question asked by new entrepreneurs and those running small 2 or 3 person companies.  Having a plan that outlines your marketing efforts will help you reach the sales goals […]

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12 Feb

Small Business Marketing Tips: 7 Top Tips To Help Grow Your Business

1. Should you advertise like a BIG business? Personally I think you should advertise like the company you want to become.  Don’t sell yourself short by advertising like a small ‘one man band’ operation.  If you plan to grow in the next 2-3 years then advertise like that.  Before you know it the years will […]

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02 Oct

6 Tips for Small Business Success

  Thank You  Always, always thank them.  Thank them for meeting you, talking with you and especially for giving you an order.  They do have a choice and make sure they know they made the right one. Do it the old fashioned way: take pen to paper and write them a note. Walk The Walk  […]

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30 Sep

4 Tips for Small Business Success

Target Know what you’re good at and do it better then anyone else.  Don’t get lured in to being a ‘jack of all trades’ because if you do you will soon become ‘master of none’.  Small businesses can only do so much.  Keep your focus and target those who will buy from you Be Unique […]

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The Seven Dirty Words you must avoid in email marketing
16 Jul

The Seven Dirty Words you must avoid in email marketing

Write a few different versions of the same subject line. If you’re database is large enough try to split the list in to the same number of groups as you have subject lines. Send out each subject line to measure the reaction and acceptance of you target group. Do this every time you send out an email and keep track of what ones work. There will be a trend in the way you write them and once you figure that out you can more easily and effectively connect with your customer base.

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