15 Mar

Marketing Tips for Small Business: Do you use buddy marketing to promote your business?

As a start-up or small business your marketing budget is often the last on the list. Wanting to have everything at once is a common desire for any business. But, when you look at the bottom line and realize this money has to come from somewhere you immediately begin to hack.

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How To Write a Marketing Plan: How to make a marketing plan for your business
19 Feb

How To Write a Marketing Plan: How to make a marketing plan for your business

Having a marketing plan for your business is an often overlooked component to many small businesses.  Why do I need a marketing plan? Is a common question asked by new entrepreneurs and those running small 2 or 3 person companies.  Having a plan that outlines your marketing efforts will help you reach the sales goals […]

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12 Feb

Small Business Marketing Tips: 7 Top Tips To Help Grow Your Business

1. Should you advertise like a BIG business? Personally I think you should advertise like the company you want to become.  Don’t sell yourself short by advertising like a small ‘one man band’ operation.  If you plan to grow in the next 2-3 years then advertise like that.  Before you know it the years will […]

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02 Oct

6 Tips for Small Business Success

  Thank You  Always, always thank them.  Thank them for meeting you, talking with you and especially for giving you an order.  They do have a choice and make sure they know they made the right one. Do it the old fashioned way: take pen to paper and write them a note. Walk The Walk  […]

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30 Sep

4 Tips for Small Business Success

Target Know what you’re good at and do it better then anyone else.  Don’t get lured in to being a ‘jack of all trades’ because if you do you will soon become ‘master of none’.  Small businesses can only do so much.  Keep your focus and target those who will buy from you Be Unique […]

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26 Sep

4 Small Business Marketing Tips

  Try Unusual Marketing Tricks The saying what’s old is new again works well in marketing.  Often companies follow trends in marketing and by doing so become a ‘me too’ company.  Look back at some old methods to draw customers in.  Try using a postcard that recycles one of your current ad’s.  Push them to your website and follow […]

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24 Sep

3 Small Business Marketing Tips

 Advertise To Sell Don’t get caught up trying to be like the big guys.  Your business can’t afford to advertise like your larger competitor.  Create ad’s that sell, TODAY!  You can learn from them even ‘borrow’ ideas from them but don’t think you can play in there field.  A simple tip is to always include […]

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06 Aug

Choosing The Best Web Site Design Company

Picking a website design company often comes down to budget. A skill and knowledgeable company will help you by gaining the most from your budget. The relationship should be seen as a long term venture for both you and them.

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Strategic Checklist for Successful Email Marketing
25 Jul

Strategic Checklist for Successful Email Marketing

For small companies an often overlooked area that has a huge impact is brand equity. Your company has a brand regardless of how small or large it is. Your customers, prospects and competitors know you and have developed their impression of you company. This is part of your brand and is better kept under your control then someone else’s.

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The Seven Dirty Words you must avoid in email marketing
16 Jul

The Seven Dirty Words you must avoid in email marketing

Write a few different versions of the same subject line. If you’re database is large enough try to split the list in to the same number of groups as you have subject lines. Send out each subject line to measure the reaction and acceptance of you target group. Do this every time you send out an email and keep track of what ones work. There will be a trend in the way you write them and once you figure that out you can more easily and effectively connect with your customer base.

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Simple selling tips – listen to your customer, they don’t want apples.
07 Jul

Simple selling tips – listen to your customer, they don’t want apples.

You must make a wide enough difference that the customer doesn’t see you as the same. Now you are selling a basket of fruit and the competitor is selling apples.

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