12 Feb

Small Business Marketing Tips: 7 Top Tips To Help Grow Your Business

1. Should you advertise like a BIG business? Personally I think you should advertise like the company you want to become.  Don’t sell yourself short by advertising like a small ‘one man band’ operation.  If you plan to grow in the next 2-3 years then advertise like that.  Before you know it the years will […]

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The Seven Dirty Words you must avoid in email marketing
16 Jul

The Seven Dirty Words you must avoid in email marketing

Write a few different versions of the same subject line. If you’re database is large enough try to split the list in to the same number of groups as you have subject lines. Send out each subject line to measure the reaction and acceptance of you target group. Do this every time you send out an email and keep track of what ones work. There will be a trend in the way you write them and once you figure that out you can more easily and effectively connect with your customer base.

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