18 Sep

Is business to business sales based on fear?

If you were to get 5 sales people in a room and ask them they would all have different reasons. Here are some of the more common reasons I’ve heard.

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12 Aug

How to make an effective sales pitch: First learn the Golden Rules of Learning

How often do you read a book or article on selling and say to yourself, hey I can make all those changes.  It is easy to tell yourself that you can make this change and that change and oh this other one and that other one.  But how effective can you be if you try […]

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30 Jul

Spin Selling, How to gain more orders without selling.

The sales process in large capital equipment must combine a number of key elements. Understanding your customer’s true needs through questioning, knowing your customers emotional behavioral profile, understanding your prospects life views, and knowing your own personality characteristics all play an important role in making the sale.

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Simple selling tips – listen to your customer, they don’t want apples.
07 Jul

Simple selling tips – listen to your customer, they don’t want apples.

You must make a wide enough difference that the customer doesn’t see you as the same. Now you are selling a basket of fruit and the competitor is selling apples.

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