George Carlin’s famous “Seven Dirty Words” you can’t say on TV definitely applies to email marketing. There are simply certain words that will cause you, and your email, to be instantly rejected. If you’re writing for your own company or providing a service to others you must proof your copy, and more than once.
There are more words and phrases to avoid when writing email campaigns
. Here are a few to get you started.
- 100% Free
- As seen
- Call now
- Make Money
- And so on…
I think you’ll get the point when you read through the list. When you write your copy and especially the email subject line read it as if you were one of those late night infomercials. If your subject line reads just like one of those commercials it’s probably a good idea to re-think things. Email marketing
is an ever changing art. Email clients, spam filters and corporate firewalls continue to update their ‘profiles’ and keywords to stop junk mail from entering their system. To get the most from your email marketing campaign think of the end user first. Not your business or product. Create catchy subject lines that speak quickly and directly to them and lead in to your hook.
Write a few different versions of the same subject line. If you’re database is large enough try to split the list in to the same number of groups as you have subject lines. Send out each subject line to measure the reaction and acceptance of you target group. Do this every time you send out an email and keep track of what ones work. There will be a trend in the way you write them and once you figure that out you can more easily and effectively connect with your customer base.