09 Mar

What is social media and how can business take advantage of this new networking avenue.

Social media is a new term or phrase used a lot these days and is often a hard term or question to answer and define.  If Facebook is a social media site and Wikipedia is a social media site and Twitter is a social media site, then just what is a social media site?
Is it social networking?
Is it social bookmarking?
Is it wiki?

What is Social Media: Tools for small business and social mediaWhat is Social Media?

The best way to answer this question and define what it means is to break it down.  Media is a method for communication, it use to be the print media,  so social media would be a way to communicate.
The new social media boom took off as a result of a new technology called Web 2.0.  In a nutshell this technology allowed web developers to build highly dynamic and interactive websites.  This setup a unique and new online experience, now users could add content to a website in the form of a dialogue.  
You can think of this as ‘letters to the editor’ from a newspaper.  Now you could read some thing online, such as a blog article, and comment instantly on it.  Then other users could enter in to this dialogue very much like chatting and together you could form the content of this web page.
Is Social Media and Social News The Same Thing?
It is easy to confuse social media with social news because we often refer to members of the news as "the media." Adding to the confusion is the fact that a social news site is also a social media site because it falls into that broader category.
But social news is not the same thing as social media anymore than a banana is the same thing as fruit. A banana is a type of fruit, but fruit can also be grapes, strawberries, or lemons. And while social news is social media, social networking and wikis are also social media.

How can business use social media?

The simplest way to use social media is as an information channel, and usually a free one.  Unlike any other media channel before you can now be found by people searching for you.  Having a well thought out social media strategy that ties together the right tools to meet the right business objectives is now in reach of many businesses.  AMR Media has developed proven strategies that work to increase the bottom line by generating pre-qualified leads.
Contact us today and find out how our programs deliver the traffic your business needs.

What Are Some Social Media Websites?

Now that we have answered the question of what is social media, we can move on to social media websites. Because social media is such a broad term, it covers a large range of websites. But the one common link between these websites is that you are able to interact with the website and interact with other visitors.
Here are some examples of social media websites:

Social Bookmarking

(Del.icio.us, Blinklist, Simpy) Interact by tagging websites and searching through websites bookmarked by other people. 

Social News. 

Interact by voting for articles and commenting on them. 

Social Networking

Interact by adding friends, commenting on profiles, joining groups and having discussions. 

Social Photo and Video Sharing. 

Interact by sharing photos or videos and commenting on user submissions. 


Interact by adding articles and editing existing articles. 
And these websites are not the only social media websites. Any website that invites you to interact with the site and with other visitors falls into the definition of social media.


About the Author

David is a digital marketing expert with over 15 years experience in B2B and B2C marketing. David has developed a proven approach to building strong digital foundations for multi-national companies. He is well versed in website development, social media strategies, content marketing, and search engine optimization.

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