The success of any website hinges on one simple thing, goals. Defining the goals of a website, clearly and objectively, is the foundation of everything relating to it. The challenge is that, defining the goals. Their are many stake holders involved in any corporate website design project. You have people from the CEO, IT and admin support teams all wanting to steer the ship.
Defining website goals
So how do you define your goals? The first place to start is with the owner of the site. This is typically held within the marketing department or in part with a ‘webmaster’. This person (team) will be held accountable when things don’t go as planned. The web site must meet their needs first. Some of the
Typical website goals
- Lead Generation
- Thought leadership
- Product Showcase
Listing out all your top goals and weeding them down to 3 or 4 is critical.