Google released the Panda update earlier this year in an effort to improve SERP’s or the quality of your search. On the surface this update makes complete sense and in the long run should help to improve the overall quality of search results.
Will Your Sales Decrease From Panda?
Many small businesses have utilized SEO strategies that were often seen as acceptable. These strategies often include ‘spreading the love’ of your business to many websites in an attempt to gain inbound traffic. This simple strategy worked and was used from small business all the way up to large corporation.
With the Panda update from Google your past efforts may be in jeopardy. If these ‘referring’ sites are seen by Google as link ‘farms’ the online marketing you paid for could be washed down the drain. If that happens to your off-site link building sites then your online sales will be impacted.
How To Recover From The Panda Update
Finding a good online marketer is critical. They must understand thoroughly how the Panda update works and how this will impact your prior online marketing efforts. Understanding your will be the start to building a new marketing strategy to meet your online sales goals. Ignoring this update will certainly spell disaster.
I’d like to hear from you if you think your online sales will be negatively impacted by the Panda update. Leave a message below with your concerns and questions.