31 Oct

Website Design Oshawa: Increase your sales

How do you know when your website is working for you? Well to be honest many companies don’t know when. Often businesses see websites purely as a billboard on the side of a highway, yea that infamous ‘information highway’. Now is that where your business needs to be? I doubt it; just like you’re not […]

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02 Oct

6 Tips for Small Business Success

  Thank You  Always, always thank them.  Thank them for meeting you, talking with you and especially for giving you an order.  They do have a choice and make sure they know they made the right one. Do it the old fashioned way: take pen to paper and write them a note. Walk The Walk  […]

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30 Sep

4 Tips for Small Business Success

Target Know what you’re good at and do it better then anyone else.  Don’t get lured in to being a ‘jack of all trades’ because if you do you will soon become ‘master of none’.  Small businesses can only do so much.  Keep your focus and target those who will buy from you Be Unique […]

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26 Sep

4 Small Business Marketing Tips

  Try Unusual Marketing Tricks The saying what’s old is new again works well in marketing.  Often companies follow trends in marketing and by doing so become a ‘me too’ company.  Look back at some old methods to draw customers in.  Try using a postcard that recycles one of your current ad’s.  Push them to your website and follow […]

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24 Sep

3 Small Business Marketing Tips

 Advertise To Sell Don’t get caught up trying to be like the big guys.  Your business can’t afford to advertise like your larger competitor.  Create ad’s that sell, TODAY!  You can learn from them even ‘borrow’ ideas from them but don’t think you can play in there field.  A simple tip is to always include […]

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22 Sep

Small business blogging opens the door to new business

By now everyone has heard of blogging, twitter, Facebook and other social media technologies.  The question many small businesses have is how does this help me? If there was one tool or technology I would suggest ever company use it would be blogging.  Blogging is perfect for small businesses that want to reach a wider […]

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Why is the Durham Region MS Society looking for you?
22 Sep

Why is the Durham Region MS Society looking for you?

  The Durham Region Chapter of the Multiple Sclerosis Society of Canada is currently recruiting for a Chair Person. The Chapter Chair is a member of the chapter executive team and is responsible for presiding at all meetings, oversees the general affairs of the Chapter and ensure all orders of the Board of Directors are […]

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18 Sep

Is business to business sales based on fear?

If you were to get 5 sales people in a room and ask them they would all have different reasons. Here are some of the more common reasons I’ve heard.

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12 Aug

How to make an effective sales pitch: First learn the Golden Rules of Learning

How often do you read a book or article on selling and say to yourself, hey I can make all those changes.  It is easy to tell yourself that you can make this change and that change and oh this other one and that other one.  But how effective can you be if you try […]

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06 Aug

Choosing The Best Web Site Design Company

Picking a website design company often comes down to budget. A skill and knowledgeable company will help you by gaining the most from your budget. The relationship should be seen as a long term venture for both you and them.

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30 Jul

Spin Selling, How to gain more orders without selling.

The sales process in large capital equipment must combine a number of key elements. Understanding your customer’s true needs through questioning, knowing your customers emotional behavioral profile, understanding your prospects life views, and knowing your own personality characteristics all play an important role in making the sale.

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Strategic Checklist for Successful Email Marketing
25 Jul

Strategic Checklist for Successful Email Marketing

For small companies an often overlooked area that has a huge impact is brand equity. Your company has a brand regardless of how small or large it is. Your customers, prospects and competitors know you and have developed their impression of you company. This is part of your brand and is better kept under your control then someone else’s.

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The Seven Dirty Words you must avoid in email marketing
16 Jul

The Seven Dirty Words you must avoid in email marketing

Write a few different versions of the same subject line. If you’re database is large enough try to split the list in to the same number of groups as you have subject lines. Send out each subject line to measure the reaction and acceptance of you target group. Do this every time you send out an email and keep track of what ones work. There will be a trend in the way you write them and once you figure that out you can more easily and effectively connect with your customer base.

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Simple selling tips – listen to your customer, they don’t want apples.
07 Jul

Simple selling tips – listen to your customer, they don’t want apples.

You must make a wide enough difference that the customer doesn’t see you as the same. Now you are selling a basket of fruit and the competitor is selling apples.

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